HTTPS or SSL Certificate, Is it really that important?
As more individuals become comfortable transacting over the internet, we're seeing an increasing number of websites fall victim to cyber-attacks. Learning how to construct an HTTPS website has never been more vital. If you want to keep your customers, be sure your website is capable of preserving the information it contains. You don't want to leave your website vulnerable to automated sources like hacking tools, spammers, scrapers, and impersonators, which account for more than half of all internet traffic.
Hackers are after customer information.
One of the reasons why having an HTTPS website is vital is that hacked websites can directly damage your clients. They can not only steal client information, but they can also infect user devices with malware and viruses, and they can hack your website visitors long after they have left.
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When your website is not safe, it affects your company's reputation.
It's tough to put your trust in an insecure website. Customers are becoming more conscious of the websites they visit these days. If you don't make your site HTTPS, you risk losing customers. Because of the high number of identity theft cases, people are wary about transacting with unprotected pages.
SEO might be harmed by insecure pages.
HTTPs is also considered a ranking indication according to Google Webmaster Tools. Unsecured websites are frowned upon by Google and other search engines. Because search engines prefer to present people with quality material from reliable websites, high-risk websites often lose their high search engine ranks. A website's lack of suitable security certificates is a red flag for your brand's reputation.
Cleaning up a website can result in unneeded downtime.
You can't afford to remain unavailable for long periods of time if you run an internet business. Websites are targeted by automated hackers and malicious software, rendering them inaccessible to customers. This will need shutting down your website for hours, if not days, to clean it up or hiring someone to do it for you. Most website services demand an additional fee for this service. Making a site HTTPS becomes less expensive in the long run than disinfecting an already infected site. Prevention is always better than cure.
It's possible that your website will be blacklisted.
Google may penalise an insecure website. When Google discovers that your website is potentially creating malware or data breaches for its users, it has the authority to remove your pages from its search results. The last thing you want is to end up on Google's blacklist if you want to increase your online presence.
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Every day, Google quarantines thousands of dubious websites. You've most likely come across these websites at some point. The warning phrase “This site may harm your computer” will help you identify them. Instead of being led to the page, you will be presented with a warning page that says the same thing.
If your website is blacklisted, you risk losing 95% of your organic traffic. Once this happens, you'll have to go through a lengthy procedure to get Google to reconsider your website's position. Cleaning your site is the first step, followed by applying security measures.
How to Make an HTTPS Website
You receive a free SSL certificate from Softwares On Demand. As a result, the website is now HTTPS. You also don't have to go through the hassle of acquiring a separate security certificate. Please contact us at firstname.lastname@example.org or chat with us if you have any more questions.