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Keywords Research

The most important aspect of SEO is keyword research. How do you optimise your content for search engines if you don't know what keywords people are looking for?


To get out on the proper foot, go over the items on this checklist.


1. Select a primary keyword to focus on.

Each page of your site should focus on a single important keyword. You should conduct keyword research on a regular basis to uncover new keywords to target, but you should also double-check that you're using the best keyword for each new page you publish.

How do you know which keyword is the best?

It's the one that reflects the most common method of looking up information on the subject.


For example, let’s say you were writing a post about the best websites to Build A Website in Budget. There are lots of ways people could search for this, such as:

▪ build a website

▪ how to build a website

▪ build a website for free

▪ build a website with softwaresondemand

So which one of these keywords do you target, if any?


Luckily, there’s an easy way to figure this out. Just search for your topic in Ubersuggest’s Keywords Explorer. This is usually a more popular way of searching for the same thing.





2. Determine the purpose of your search

The reason for a searcher's query is known as search intent. If your page doesn’t align with this, your chances of ranking are slim to none.


How do you determine the intent of a search?


Examine the sorts and formats of pages that are ranking for your primary keyword in Google.