What is Search engine optimization(SEO)?

Search engine optimization (SEO) is a tactic used by businesses to improve the appeal of their content to search engines. Organic traffic, often known as SEO traffic, refers to visitors who find their way to a website through this approach. Despite the fact that no one knows Google's actual algorithm, SEO practitioners have been able to identify a number of elements that appear to influence site rankings. On-page SEO refers to strategies you use on your own website, whereas off-page SEO refers to techniques you use outside of your main web domain.

Both on-page and off-page SEO are included in a well-developed SEO plan.

On-page SEO is creating material around high-value keywords and then optimising it so that web crawlers can understand what the content is about. This entails paying close attention to title tags, alt tags, meta descriptions, the URL, and keyword placement.

The content will also link to relevant content on and off the website for off-page SEO. Brands must devise strategies for attracting backlinks in order to increase traffic and rankings. This can be accomplished by promoting the content across multiple platforms, such as guest postings, social media, or content syndication.

Improving SEO on Your SOD Website

SEO is a key tool for making your brand or business discoverable online, whether you've just built a website or are looking to revitalise an existing one. Read on to discover more about SOD SEO, including answers to frequently asked questions regarding template optimization and the value of Google Search Console, as well as other techniques for gaining control of your website's search engine position.

What is the method for verifying Google Search Console on my SOD website?

Connecting to Google Search Console is essential for SEO since it allows you to manage your website's visibility in Google search results. Once your site is up and running, you must check it using Google Search Console.

You may utilise Analytics to learn which keywords visitors are using to locate your website once you've connected your site with Google Search Console. You may also get more control over revisions and updates to your search engine results pages (SERPs) by requesting that Google index your site as soon as you make changes.

Is my SOD website automatically optimized for Google and other search engines?

SOD templates already contain key design and user experience elements that will improve your site's overall SEO. Our sites also include key search result ranking features such as a built-in sitemap, structured data, and automatic redirects.

How can I increase organic traffic to my SOD Store?

SOD Stores, like all SOD templates, is built to expand your website's reach and make it easier for customers to find your products. When you add a product category to your online store, your SOD Store creates SEO-friendly pages with static URLs and links the product category page to other relevant category pages, allowing you to build page authority. To enable Google and other search engines in indexing your store, SOD online stores have category navigation links and breadcrumb links.

What other options do I have to improve the SEO of my SOD website?

Understanding the full range of factors that influence your site's ranking is the key to learning how to improve SEO on SOD. Launching and consistently contributing content to a blog on your website is one key way to improve or maintain your ranking in SERPs, as search engines value and prioritise websites that are regularly updated with new content. When new content is published, search engines recognise that your site is active and should be indexed frequently for updates.

It's also a good idea to make sure your site complies with accessibility guidelines. Because search engine bots can't "read" imagery, this includes giving each page on your site a page title and description, as well as adding alt text and captions to all images. Refer to our SEO checklist for more information on how to optimise your SOD website for search engines. You can also improve your site's SEO by visiting our Grow Your Business Online section.