The use of social media platforms to connect with your audience in order to promote your brand, improve sales, and drive website traffic is known as social media marketing.
This includes creating compelling content for your social media profiles, listening to and connecting with your followers, analysing your outcomes, and running social media ads.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media platforms right now.
Businesses nowadays use social media in a variety of ways. For instance, a company worried about what people are saying about its brand on social media would monitor conversations and respond to key references (social media listening and engagement). A company that wants to know how well it's doing on social media might use an analytics tool to look at its reach, engagement, and sales (social media analytics). If a company wants to reach a specific group of people on a large scale, it will run highly targeted social media ads (social media advertising).
Social Media Marketing's Three Core Pillars
1. Develop a strategy
Let's take a step back and look at the big picture before you jump straight in and post something on social media. Consider your social media plan as the initial step.
On which social media sites do you wish to concentrate your efforts?
Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube are the major social media networks mentioned above. When you're first starting out, it's best to focus on a few channels where you believe your target audience is active rather than trying to be everywhere.
What kind of information would you like to share?
What form of material will be most appealing to your target audience? Is it photographs, videos, or websites that you're looking for? Is the information educational or entertaining? Making a marketing persona, which can help you answer these questions, is a fantastic place to start. And you don't have to stick to this method indefinitely; you can always modify it up depending on how your social media posts perform.
2. Planning & Publishing
Small business social media marketing usually begins with a constant presence on social media. Social media is used by around three billion individuals (3,000,000,000!). You provide your brand with the potential to be discovered by future customers by being active on social media networks.
Sharing a blog post, an image, or a video on a social media site is all it takes to publish to social media. It's exactly like what you'd do on your personal Facebook page. However, rather than developing and publishing content on the spur of the moment, you should plan ahead of time. You must also create quality content that your audience enjoys at the proper time and frequency to ensure that you are maximising your social media reach.
When you have more money to invest in your social media marketing, social media advertising is an option. Ads on social media allow you to reach out to those who aren't already following you.
Nowadays, social media advertising systems are so sophisticated that you can target your adverts to specific people. You may target people based on their demographics, interests, and activities, among other things.
You may use a social media advertising tool to make mass modifications, automate processes, and optimise your ads if you're operating multiple social media advertising campaigns at once.